In the last 30 years, our food system has become truly global. But, it has also degraded for producers and eaters by almost every major marker. In this new world food order, obesity has dramatically increased, hunger has grown in absolute numbers, and agricultural production has become more corporate and less healthy for people and the earth. Changes starting in 1980 have made unhealthy food very cheap, smallholder farming very expensive, and slowed progress towards sustainable food supplies in the developing world.

It has taken 30 years of slow change to create the current global food system and it will take investment in long-term, sustainable changes in planning, policies, and practices to address the hunger, obesity, and agricultural problems of today. There is a global epidemic of malnutrition, including both overfed and underfed people, and it's time to change it.

This is why we are launching "the 30 project." We want to be a harbinger of big-thinking SYSTEMIC change to the current food system so that all people have access to the nutritious food they need to thrive. The combined practices of companies, governments and individuals has led to a food system that does not serve the needs of many, many people…the 30 project is about changing that system.

We're in it for the long haul. Join us.